海岸遊憩動機、行為與心理效益之研究

The Coastal Recreation Motivation, Behavior & Psychological Benefits

李曉祺(HSIAO-CHI LEE)

指導教授 ： 湯幸芬

亞洲大學/管理學院/休閒與遊憩管理學系碩士在職專班/碩士(2009年)

摘要

摘 要
國人因遊憩的需求量增加，越趨重視自身休閒品質並習慣利用旅遊來紓解身心壓力，達到愉悅身心的目的。而自然環境提供效益之研究範疇廣泛，且許多研究結果指出自然環境可影響遊客的遊憩效益，海岸地區擁有與其他休憩地區截然不同的特殊景觀視覺元素，故本研究目的為明瞭遊憩者於海岸從事遊憩活動的動機與行為，並討論從事遊憩活動之後的心理效益。
本研究以立意取樣的方式對遊客進行結構式問卷調查，針對在海岸地區從事遊憩活動並即將結束活動之遊客進行現地訪查，回收之有效問卷396份，訪查結果以SPSS12.0進行資料分析，研究結果顯示受訪者前來海岸地區旅遊的動機，最為強烈是為了欣賞自然景觀、逃避日常繁重的工作、放鬆心情及減輕壓力等，從事的活動以陸上活動的欣賞海岸景觀為最多，而心理效益方面普遍有明顯的正向效果，在海岸遊憩活動後皆有產生輕鬆、壓力減輕等正向的心理恢復狀態。期望藉由海岸遊憩心理效益的結果，作為日後推動海岸遊憩活動發展之參考。

關鍵字

自然環境 ； 遊憩心理效益

並列摘要

Abstract
Due to the increased demand for recreation, there has been a growing trend emphasizing the quality of leisure and travel habits. The main purpose of such is to alleviate physical and psychological pressure in order to obtain physical and mental pleasure. A natural environment provides a wide range of research areas and many studies have concluded that this environment can in turn effect the ultimate goal of recreational tourists. Coastal and other open areas have a different visual landscape than others lending them certain special elements. In light of this relevant theory it is the purpose of this study to comprehend the effect of open coast on recreational activities, motivation and behavior, as well as to engage in open discussion the psychological effectiveness of these activities.
In this study, purposive sampling methods were used to conduct visits with tourists. The resulting 396 valid questionnaires were then analyzed through SPSS12.0 data analysis. Research results showed that greatest motirations of respondents for choosing coastal areas of tourism were to enjoy the best natural landscape, to avoid heavy day-to-day work, relax and reduce stress as well as to engage in land-based activities while appreciating the landscape. Most of the coast produce positive psychological benefits. Furthermore, coastal recreational activities are easily generated which in turn reduces the length of time needed for psychological recovery. Therefore, according to Recreational Marine expectations, in order to produce positive psychological effects in the future, recreational activities should promote the development of the aforementioned coastal regions.

並列關鍵字

natural environment ； coastal recreation psychological benefits

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