臉書「粉絲專頁圖文創作者」之自我揭露探究

隨著科技的演進，虛擬網路平台功能的發展愈來愈新穎，「人手一機」的現象也愈來愈普及，隨處都可看見低頭滑著手機的人們。由於所接收的訊息量與日俱增，因而改變了人們的閱讀習慣，相較於單純的文字敘述方式，圖像式的表達更容易引起現代人的興趣，也因此促進了圖文創作產業在社群分享平台上的逐漸興起。而在眾多的社群平台中，臉書的發展與使用人數尤為搶眼，也因此導致許多插畫家紛紛將其分享平台轉移至臉書上，期能更快速地被大眾知曉並累積人氣。此研究將插畫家們應用臉書粉絲專頁平台發表他們作品，稱之為「粉絲專頁圖文創作者」。本研究期望透過驗書粉絲專頁上具有高人氣的十位圖文創作者，應用自我揭露理論，探討其相關應用，並了解粉絲專頁圖文創作者在創作時自我揭露的正向功能應用現象。本研究發現，粉絲專頁圖文創作者在自我揭露正向功能的相關應用上，多會創作「發洩」個人情緒相關的作品，而此類創作，除了能夠貼近粉絲的想法外，也能藉由與粉絲的即時性互動，拉近彼此之間的距離，並提升「關係發展」程度；另外，倘若粉絲、專頁沒有建立獨特形象，對粉絲而言，除了較不易產生既定印象，對圖文創作者而言似乎也不易達到「社會控制」的效果；而且雖然粉絲專頁上的粉絲、人數能夠反映出「社會認可」的接受程度，但隨之衍生的是有時會遇到持相反意見的粉絲，使得圖文創作者必須適時地進行「自我澄清」。

關鍵字

自我揭露；粉絲專頁圖文創作者；臉書

並列摘要

As technology evolves, gradually more virtual network platforms with innovative functionsare being developed. Nowadays, the phenomenon of nearly every person having a personal mobile device, usually a smartphone, can be observed everywhere. Because the amount of information people receive has been increasing every day, reading habits are also changing. Compared with simple textual descriptions, pictorial expressions more easily arouse contemporary readers' interest. Thus, graphic creation is an emerging industry on social networking platforms. Among such platforms, Facebook has achieved outstanding levels of development and has a considerable number of users, thereby contributing to the online migration of many illustrators to Facebook for use as a sharing platform to rapidly gain popularity and accumulate followers. The illustrators who use facebook fanpage to present their works, in this study will be called as ＂fanpage creator of text/illustration＂. The study applied the self-disclosure theory on 10 graphic illustrators who manage Facebook fanpage that have considerable numbers of followers, toexplore the relevant applications and gain an insight of the phenomenon of self-disclosure among fanpage creators of text/illustration.

並列關鍵字

self-disclosure ； fanpage creator of text/illustration ； facebook

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臉書「粉絲專頁圖文創作者」之自我揭露探究

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