商圈研究一以中壢市中正路為分析對象

Business Complex: A Case Study

魏正元(Cheng-Yuan Wei)

《中原學報》 24卷2期 (1996/04) Pp. 13-22

https://doi.org/10.6358/JCYU.199604.0013

摘要

商圈是連結商品與最終消費者的機制，且商圈是由許多商店所構成，因此商圈是一種水平商店問共同擔任垂直連結的集體現象。本文以中壢市中正路為實證對象，從現地觀察資料中發現人潮是切割、塑造商圈的重要力量，亦是影響個別商店績效的因素。人潮的性質、起點及結束點影響人潮動線的選擇，商店的商品若能正確地配合通過人潮之性質，有助於績效的提高，但人潮的特性亦受到少數主力商店或商店所形成次商圈特色的改變，可以說是人潮與商店問具有互動之現象。

關鍵字

商圈 ； 零售 ； 立地 ； 現地觀察

並列摘要

Business district is the mechanism linking merchandises and consumers. It is constructed by many neighboring stores. Therefore business district is a collective unit of lateral stores linking vertical product flows. This paper selects Chung-Cheng Road (Chung-Li) as empirical site for field observations. Findings indicate that streams of people divide, shape the district significantly. Types of the passage, appearing points, and ending points determine routes of the streams. However, the characteristics of stream of people can be changed by specific anchor stores or collective features of small stores. Stream of people and stores interactively influence each other’s characteristics.

並列關鍵字

business district ； retail ； location ； field observations