建構非營利組織總部區位評選決策模式－模糊層級分析法之應用

Constructing a Non-profit Organization Location Selection Decision Model - Application of Fuzzy AHP

吳肇展(Chao-Chan Wu) ； 張東生(Dong-Shang Chang) ； 鄭永青(Yung-Ching Cheng) ； 王柔文(Rouwen Wang)

《東海管理評論》 20卷1期 (2018/07) Pp. 131-156

摘要

本研究旨在建構非營利組織總部區位評選模式。首先，以區位理論與鑽石理論作為建構研究指標之基礎。其次，運用修正式德菲法歸納非營利組織總部區位評選指標。最後，彙整出六項主指標及二十一項次指標。其次，應用模糊層級分析法獲得指標的相對權重。研究結果發現，非營利組織總部區位評選考量的主指標依序為相關支援的協助、本身組織的策略結構、當地建構組織的機會可能。次指標之權重則顯示總部之交通條件、決策者態度、發展方向為前三大重要的指標。根據本研究之結果本研究建立的區位評選模式，可作為非營利組織決策者在選擇適宜的總部區位時重要參考依據。

關鍵字

非營利組織 ； 區位理論 ； 鑽石理論 ； 修正式德菲法 ； 模糊層級分析法

並列摘要

The purpose of this study is to establish a selection model for the location of a non-profit organization's headquarters. First, this study is based on the location theory and the diamond model. Next, using the modified Delphi method, the selection of a non-profit organization's headquarters needs to consider six dimensions and twenty-one criteria. Through the relative weights of the criteria applied to the Fuzzy Analytical Hierarchy Process method are determined. Finally, the location selection model helps establish the non-profit organization's headquarters. The results show that the main criteria for the selection of the headquarters of the non-profit organization are relevant support, strategy structure, and opportunity. Furthermore, according to the results of the overall weight analysis, it is concluded that the criteria for the selection order of this organization's headquarters encompass traffic conditions, the attitude of policymakers, and the development direction. The location selection model established in this study can be used as an important reference for non-profit organization decision makers in selecting a suitable headquarters' location.

並列關鍵字

Non-profit organizations ； Location theory ； Diamond model ； Modified delphi method ； Fuzzy analytical hierarchy process (Fuzzy AHP)

參考文獻

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