新竹直笛合奏團經營管理之研究：以音樂課教育為例

臺灣的音樂課程綱要歷經多次改革，將音樂課從單獨成科，演變到領域教學，授課內容及方式不斷修改，授課時數亦變少，並且課綱中明訂教授直笛此樂器，對老師及學生，產生不少衝擊。新竹直笛合奏團的教學系統，被引進至一些國中小學中，協助音樂課教育及直笛教學，成效卓著。本研究透過文獻分析及實證訪談，針對臺灣音樂課程教育的發展現況逐一分析與探討，並且說明新竹直笛合奏團的成立與發展過程，透過相關的經營理論，探討現行之經營策略優劣及其教學系統。本研究結果得到以下結論：一、團員人數穩定增加，參加者需繳交團費及自費購置相關設備等，家長們社經地位整齊，經濟能力亦足以支撐費用。此外，師資絕大多數是演奏碩士級，在專業素養上無庸置疑，透過媒體及網路行銷，讓樂團的能見度大增；二、經費仍不足以聘請專任之行政人力與購置大型樂器，團練場地至今仍是商借國小教室，不利於平時練習與展演；三、樂團進入校園，以引進其教學系統之學校為主，未來可進行校園巡演及直接下鄉演出，並且已朝向專業化轉型，其各項比賽及展演之成果，亦連續獲得新竹縣傑出演藝團體之肯定。樂團立足臺灣已小有名氣，也已獲得多場國外邀約演出，逐漸於國際上嶄露頭角；四、購置樂器的經費仍是一大負擔，同時外聘師資所需費用也是相當龐大，另外直笛因為聲量小，較不易受主流樂器如管弦樂合奏受到重視。

關鍵字

非營利組織；新竹直笛合奏團；音樂課

並列摘要

The music curriculum in Taiwan has undergone many reforms. The teaching methodology has evolved to a professional way of teaching rather than just a normal music lesson as before. However, the total number of teaching hours has reduced. In the latest updated curriculum, it stated the Recorder is a musical instrument to be taught. All these changes have a great impact on both the teachers and students. The teaching methodology of the Hsin-Chu Recorder Orchestra was introduced in several elementary schools and junior high schools to align with this reformation in music education, and the result is excellent. This study is through both theory and real life experience. It analyzes and discuss the development and change process of Taiwan music curriculum. It further elaborates the forming and development of Hsin-Chu Recorder Orchestra. Through the relevant theory, it reviews the pros and cons of the current strategy, how this strategy could support the music education system. The main findings of this study are: First, the number of members has increased steadily. Participants are required to pay group fees and purchase related equipment at their own expense. Parents have a good social and economic status and their financial ability is sufficient to support the expenses. In addition, the vast majority of teachers are playing masters, and there is no doubt about professionalism. Through media and online marketing, the orchestra's visibility is greatly increased. Second, the funds are still insufficient to hire a full-time administrative manpower and purchase large-scale musical instruments. The group training venue is still a business-to-state classroom, which is not conducive to normal practice and performance. Third, the orchestra enters the campus and is mainly a school that introduces its teaching system. In the future, it can conduct campus tour and direct performances in the countryside, and has already turned to professional transformation. The results of various competitions and performances have also won outstanding performances in Hsinchu County. The orchestra has established a small reputation on the basis of Taiwan, and has also won many foreign invited performances, gradually emerging in the international arena. Finally, the cost of purchasing musical instruments is still a big burden, and the cost of external teachers is also quite large. In addition, the flute is less susceptible to mainstream instruments such as orchestral ensembles because of its small volume.