淺談臺灣企業甲級足球聯賽發展

Concise Analysis of the Development of Taiwan Football Premier League

梁建偉(Chian-Wei Liang) ； 張博翔(Po-Hsiang Chang) ； 王睿(Ruei Wang)

《成大體育學刊》 49卷1期 (2017/04) Pp. 34-43

https://doi.org/10.6406/JNCKUPER.201704_49(1).0003

摘要

足球是全世界參與人數最多的運動，受到全球各國企業重視，而台灣目前也致力於催化本土職業足球聯賽的發展。首屆男子企業甲級足球聯賽在2017年分別於北、中、南進行四循環比賽，全台共有8支隊伍參賽。經過中華足協的努力籌劃臺灣企業甲級足球聯賽，台灣足球熱度逐漸提升，且藉由新聞報導、網路媒體報導、網路直播等大眾媒體的影響力，足球賽事的曝光率已較過去有大幅提升。即便如此，台灣足球界仍有許多可改進的空間。本研究聚焦於臺灣企業甲級足球聯賽上半季的發展概況，並且剖析台灣足球企業甲級聯賽的優劣勢，以供企甲聯賽在制度、行銷、經營等各個層面之參考應用。最後，本文建議如下，其一、本土足球能奠定未來足球職業聯賽的根基，以培養更多優秀的本土球員。其二，致力提升企甲聯賽競技水準。其三，招募企業投資足球運動，創造經營出台灣的足球產業。

關鍵字

職業足球 ； 企甲聯賽

並列摘要

Football is the most played and popular sport in the world and taken seriously by every company and country. Taiwan government now is not excluded and they put their effort on founding local professional football league. Beginning in 2017, the first session of Taiwan Football Premier League was played in northern middle and southern part of Taiwan and began and there are eight teams in the league. By the Chinese Taipei Football Association's management, people's love to football rises and by the influences of mass media broadcast included (social media posts, news, and online broadcasting), the chances of football games being exposed to people also raises. Even so, there's still plenty room for improvement. This paper focuses on the development of the league and analyzes the pros and cons of the league in the first season in order to provide some positive references for the league, in the aspect of programming, marketing, and management of the league, in the future. Last, we offer some suggestions as following: First, the environment of local football is a fundamental base for professional league in the future and it can also foster best native players. Secondly, we have to be devoted to raise the level of Taiwan Football Premier League. Thirdly, we have to invite enterprises to invest football and create and manage industry of Taiwan football.

並列關鍵字

professional football ； Taiwan football premier league

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