自行車活動休閒滿意度衡量模式之建立與驗證

The Evolutional Model of Leisure Satisfaction of bikers

楊琬琪(Wan-Chi Yang)

《International Journal of Lisrel》 2卷1期 (2009/03) Pp. 57-71

https://doi.org/10.30063/IJL.200903.0004

摘要

本研究主要目的在瞭解自行車活動休閒行爲之現況，主要使用量表方式進行研究。以休閒滿意度觀念爲架構，透過心理、教育、社會、放鬆及生理五個構面，及十八個觀察指標。並以結構方程模式方法中之驗證性因素分析法，對此一系列的競爭模式進行驗證，找出最佳的適配模式。共設計五個競爭模式，包含虛無模式、單一因素模式、多因素直交模式、多因素斜交模式、二階因素模式。總共蒐集334份有效樣本，資料經LISREL8.52版統計軟體分析，結果顯示本研究所建構之模式以二階因素模式的整體適配度較佳，可以作爲自行車活動休閒滿意度的最佳模式。

關鍵字

休閒滿意度 ； 驗證性因素分析

並列摘要

The main purpose of this study was to understand the leisure behavior variable of bikers. There were the leisure satisfaction scale were administered to subjects in order to examine the differences in leisure behavior. Therefore, this study is focused on the leisure satisfaction. The model consists of the following dimensions: psychological, educational, social, relaxation, and physiological. Each questionnaire consisted of eighteen items. The research verified this measuring scale based on confirmatory factor analysis in Structural Equation Model (SEM) to examine these competing models and to find out the best fitting model. This research designed five competing models: null model, one-factor model, uncorrelated factors model, correlated factors model, second-order factor model. There are 369 valid questionnaires were collected in this study. Those data was analyzed by LISREL8.52. The results were showed that the second-order factor model was the best model of brand equity in resort hotels.

並列關鍵字

leisure satisfaction ； confirmatory factor analysis