近年來,隨著國民所得提高、經濟與科技的快速成長以及社會型態的轉變,國人的生活品質的快速提升、消費能力增強,加上對個人健康觀念與運動休閒意識的提升,使得大家越來越注重休閒活動。這種對運動休閒的需求加速休閒產業的發展並造成休閒運動的多元化,從事運動性的休閒活動,不僅可放鬆身心,也具有改善健康、娛樂、社交功能等效果,和追求幸福人生。自行車運動是主要的休閒遊憩活動,兼具運動與休閒效果。 本研究旨在探討自行車騎乘者對於休閒運動參與動機、流暢體驗與幸福感之關係,研究方法採用問卷調查法,到自行車道以便利抽樣法,及於網路社群自行車社團等發放網路問卷,共計回收308份有效樣本,以描述性統計、信度分析、因素分析等統計方法進行資料分析。本研究結果發現:1.休閒運動參與動機對流暢體驗有顯著影響;2.休閒運動參與動機對幸福感有顯著影響;3.流暢體驗對幸福感有顯著影響。本研究針對以上結論,深入討論其管理意涵,並提供自行車運動籌辦與參與方面具體的建議。
In recent years, the national income is increasing, the development of economy is growing, and the progress of science and technological is keeping advancement. Under this changing society, the people’s life quality is improved and the people’s consumption ability increases. Under the circumstances, people are with sense of healthy and leisure and they are willing to pay more attention to leisure activities. This demand facilitates diversified and accelerated leisure industry development. The benefits of participating leisure sports include the improvement of psychological, physical health, amusements, social interaction and the pursuit of happiness in life. The biking sport is one of a major leisure sports and becoming popular in Taiwan. This research aims at exploring the relationship between leisure sport participation motivation, flow experience and well-being of sporters. Survey research methods are used for testing our hypotheses. By convenience sampling method, questionnaires are sent to the member in social networking platform cycling association through mail and internet. Totally, 308 valid questionnaires are received. Data are analyzed by Descriptive Statistics Analysis, Reliability Analysis, Factor Analysis and Regression Analysis. The results indicated that: 1. Leisure sport Participation Motivation has significant influence on Flow Experience; 2. Leisure sport Participation Motivation has significant influence on Well-being; and 3. Flow Experience has significant influence on Well-being. Based on above conclusions, the managerial implications are discussed and useful sugestions for biking sports are also provided.