台灣兒童圖畫書出版現況與未來發展之研究

Children's Picture Books in Taiwan: The Study on the Current Publishing Situation and Its Future Prospects

尤嘉莉(Chia-Li Yu)

《中華印刷科技年報》 2010 (2010/03) Pp. 378-389

https://doi.org/10.30153/JCAGST.201003.0027

摘要

近年來，台灣出版市場掀起一股童書熱，各家出版社紛紛將觸角同時伸向童書出版界，加上原本便在這一塊領域耕耘多年的童書出版社，一時間頗有百家爭嗚之勢，其中，圖畫書的部份更是佔了大宗。在這樣的環境下，台灣的圖畫書出版除了更廣泛的與國際接軌之外，本土書籍的主題與風格也愈見多元化。本研究希望能從圖書產業調查報告、相關期刊書籍報導的書目，以及各單位舉辦之好書評選活動結果中，將圖畫書發展歷史脈絡，及近年來圖畫書出版概況做一整體分析與整理，同時期望能從中歸納出市場現況與書籍銷售反應，探討圖畫書出版領域中「叫好」與「叫座」是否能同時並存。此外，將圖畫書區分為本土圖畫書、外版翻譯圖畫書、大陸圖畫書等三部份，分別討論其現況及優缺點，以及值得學習和需要改進的部分。

關鍵字

圖畫書 ； 童書 ； 出版

並列摘要

Recent years have witnessed a burgeoning interest in children's books among Taiwan publishing market. In addition to the publishing houses that have published children's books exclusively for years, many publishers set about taking their share of the children's book market successively. Not only does this blooming make the publication of children's books a trend but also diversifies the themes and designs of children's book. Under such circumstances, the publication of children's book in Taiwan must hold on to its distinctive look on the one hand and express its international appeal on the other. Focusing on the publication of picture books, which takes the major role in this children's book trend, this paper attempts to scrutinize the possibility of a ”commercially successful” and ”critically acclaimed” picture book through a thorough review of children's book publication-related study. In the review, this paper also intends to analyze the weakness and strength of picture books-produced in Taiwan, imported from mainland China, and translated from foreign languages respectively-and expects to contribute to Taiwan children's book publishing to a certain degree.

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