電子書獲利模式探討

基於電子書正夯，電子書閱讀器產業銷售激增，對擁有著作權的作者或出版公司來說，他們最關心的議題，就是電子書內容要如何銷售，如何收費，平台業者與內容提供者的拆帳比例為何。但是扮演最重要角色的內容擁有者（作者或出版公司），持觀望態度者居多。究竟電子書的獲利模式如何？我們從舊經驗（紙本的獲利模式）來推演新模式，不一定能成功。但是，此時不探討，出版人永遠沒有解答的機會，故欲拋磚引玉，因而進行此研究。本研究採用文獻分析以及資料探礦技術兩種方法，採集資料與獲利模式，分別探討電子書的定義、獲利模式、以獲得可能之電子書的獲利模式。最後提出結論與建議。

關鍵字

電子書e書；電子書閱讀器e書閱讀機、i讀機；電子出版；獲利模式

並列摘要

As e-books are becoming more popular and their sales continue to increase dramatically, publishers and authors are more concerned with issues such as how to promote their sales, how to charge and collect the user fees and sales revenues, what should be a fair profit split ratio between the content providers and the platform operators, etc. However, the authors or contents owner who play the most important role in the e-book industry are mostly staying on the sidelines and taking a sit-and-watch attitude. So at this moment what should be the most optimal revenue and profit model for e-books is unclear. It is uncertain that a realistic revenue and profit model for e-books can be derived successfully from our experience in the old, traditional printed book revenue model. However, publishers would never know the answer without exploring this possibility. This research study was thus initiated to review and analyze revenue and profit model for e-books. Document Analysis and Data Mining technologies were used to collect data on this new e-books industry, the definition of e-books and various revenue and profit structures were studied to reach the most optimal revenue model for the eBooks. The final conclusions and recommendations were then summarized and presented at the end of this research study.