台灣文化創意產業之出版產業著作權經紀研究初探

二十一世紀是知識經濟的時代，各產業間的界定壁壘也越發模糊，而事物與商品的價值再也不單只是取決於商品本身的有形價值，更多是它背後的文化與其知識等富有創意性的無形價值，對智慧財產權的重視與使用也應運而生。在以往對創作者來說，作品的商業價值往往侷限在有限的幾個，甚至是唯一的一個產業裡；像是作者、插畫家大多依賴出版產業，歌手、音樂人依靠唱片產業一樣。但隨著時代改變，資訊的普及與傳遞迅速，對傳統產業造成了很大的衝擊，也為了因應各產業間的發展，經紀模式也隨之蓬勃了起來。對文化創意產業中的出版產業來說，在台灣出版市場逐年衰退的情況下，有效地使用著作權能夠創造更多的商業價值，這將是未來的出版者與創作者共同發展的方向；而其中能夠達到磨合作用的經紀人，更是首當其衝。本研究將以探索性的方式，以文獻分析法歸納整理相關文獻，並初步探討台灣出版產業在文化創意產業架構下著作權經紀的發展情況。

關鍵字

文化創意產業；出版產業；作家經紀；著作權；版權

並列摘要

In the 21st century, economy is based on knowledge, and it is gradually hard to define an industry clearly. Firms cooperate with one another, and the value of things or products depends not simply on creations but on intangible aspects, such as cultural elements or creativity hidden behind merchandise. People's attentions are drawn to copyrights to consider related applications. For the creators before, the commercial value of works were limited in few areas or even profitable for only one channel, like authors and illustrators in publishing industry or singers in recording industry. Nowadays, with the change of time and development of technology, enterprises in different fields collaborate, and the concepts of applying copyrights in business are emerging. This phenomenon greatly influences firms in traditional industry. For the publishing industry in Taiwan, the market keeps shrinking, and it is important for publishers to create commercial value and make profits via the cooperation with creators like serving as their managers. With these backgrounds, the study is conducted with exploratory researches and document analysis to categorize and review literature to understand and investigate current situations of the publishing industry under the scope of cultural and creative industries.

並列關鍵字

Cultural And Creative Industries ； Publishing Industry ； Literary Agent ； Copyright ； Rights

參考文獻

Galloway, S.,Dunlop, S.(2007).A Critique of Definitions of the Cultural and Creative Industries in Public Policy.International Journal of Cultural Policy.13(1),17-29.

Google Scholar

United Nations Educational, Scientific and Cultural Organization (UNESCO)(2006). The Global Alliance for Cultural Diversity, “Understanding Creative Industries: Cultural Statistics for Public Policy-Making,” UNESCO, February 2006. Retrieved from http://portal.unesco.org/culture/es/files/30297/11942616973cultural_stat_EN.pdf/cultural_stat_EN.pdf