台灣文化創意產業政策的文化基礎探討

A Study of the Cultural Base of Taiwanese Culture Creative Industries

陳介英(Chieh-Ying Chen)

《勤益人文社會學刊》 1期 (2010/06) Pp. 69-85

https://doi.org/10.6470/CIIJWSHHK.201006.0069

摘要

雖然在台灣文化創意產業逐漸受到重視，且也已有很多相關的研究，但是對於文化創意產業政策內容妥適性及其執行狀況之探討不多，因此，本論文主要是希望能對台灣的文化創意產業政策，與文化創意產業發展之可能的面向上進行探討。由於台灣文化創意產業政策提出至今，其產值佔GDP之比重仍有點起伏不定。基本上一個政策執行的成效，實密切相關於其背後的理念與規劃的方向。故而台灣文化創意產業是否得以發展，可能不只在於它是否為政府所真正重視的產業，而在於政府是否能夠有效打造有利於文化創意產業發展的環境。本文主要試圖揭露出台灣在文化創意產業發展上的主要困境，其實是在傳統文化上，對於抽象價值的貶抑與排斥，以及重農輕商的心態，使得在抽象文化商品的消費與市場行銷及開拓能力仍有所不足。因此，本文指出台灣文化創意產業的發展所最需要的並不只是創意人才的培育，且還需要的是能開拓市場與增進文化商品需求，及能為產品加值和有效行銷人才的培養。

關鍵字

文化創意產業 ； 文化創意產業政策 ； 文化政策

並列摘要

Culture creative industries are becoming a focus for the Taiwanese government. There are few studies regarding if adequate and practical government policy concerning these industries is beneficial. This paper discusses the relationship between policy and the development of culture creative industries while considering policy issues. For a successful policy, it must relate to an underlying perspective. This paper indicates the development of Taiwanese culture creative industries that depends on creating a positive atmosphere. There are traditional barriers, as it is customary to reject abstractive value and agriculture priority because of inadequate economic incentive. Actually, the main requirement for the development of Taiwanese culture creative industries is not only to include more creative people but also to have more people providing better cultural marketing.

並列關鍵字

Culture creative industries ； culture creative industries policy ； cultural policy