會想做這個主題最大的主因是我去在艾尼曼數位科技公司實習——那是一間數位文創與動漫產業為主軸的公司,而實習生的工作內容大多為編輯與撰寫動漫相關新聞;再次的重新接觸大量動漫資訊的過程中,我同時也閱讀了很多不同種類的漫畫,但是整個暑假期間我卻沒有購買半本實體漫畫。於是本研究想針對漫畫的主要受眾——10-30 之間的漫畫讀者為主要研究母體,採群體抽樣,針對這層級的消費者,參考過去與數位漫畫相關內容之消費行為的類似研究,訂定相關題目並透過Google 表單製成網路問卷,在各動漫相關社群網路平台上的進行問卷發放及調查,了解消費者對於台灣原創數位連載漫畫的價值體驗及行為意向。
I had an internship with Animen Digital Technology Company in my summer break. At that time my job was writing news of animation and comic books. Although a lot of contact with the relevant information, I didn't buy any books about these things. This study focuses on the main reading of the comics--Between 10 and 30 years old the readers for the study. Reference to the relevant literature of the past develop a questionnaire for this group of consumers. To understand Taiwan Original Comic Serialize Digitally and Experiential Value on Behavioral Intention.