綠色設計於當今市場發展之研究－以包裝應用為例

A Study on the Recent Market Development of Green Design-Based on The Application of Packaging Design

李冠穎(Kuan-Ying Lee)

《中華印刷科技年報》 2017 (2017/04) Pp. 414-433

摘要

本研究針對綠色設計為主要探討範疇，以包裝應用為例，整理與歸納出一套「綠色感知設計」之要素與準則，即以設計思考為本體，結合感官經驗於產品設計中，藉由設計喚起消費者的情感共鳴，體現以人為本及永續發展之觀念。透過問卷調查法搜集共413 份問卷，了解消費者對於綠色設計與綠色包裝之認知、訴求與購買意願、環保教育間的關係，以此驗證本論文架構與論點，期望於實務及理論上提供有效建議與參考視野。研究結果顯示：綠色感知設計若能滿足消費者訴求以及有效實踐綠色思維，亦能提升消費者購買意願；具不同教育程度之受訪者對於環保教育之支持度無顯著差異；而綠色意識對於是否購買高價綠色包裝設計之意願亦無具正向影響關係。

關鍵字

綠色設計 ； 包裝設計 ； 感知設計 ； 設計思考

並列摘要

The research targets at the Green Design, and based on the application of packaging. ＂Green Perceptual Design＂ will standardization in design thinking, and combine with perceptual experience that evokes emotional resonance among consumers, further represents the views of people - oriented and sustainable development. 413 effective samples are collected for this research. The research aims to analyze the data which has been obtained and investigate the relation with the public's cognition of green products, consumers'request for green (packaging) design, purchase intention and environmental education. Hence attempts to test the architecture and argument of study, and except to offered the suggestions and references for theory andpractice. The result indicates that: (1) Green Perceptual Design can improve purchase intention of consumers as it satisfies the demands of consumers and practice the principle of green thinking, (2) There were no significant differences between the level of education and the approval rating of environmental education. (3) Green awareness doesn't have a positive effect on purchase intention.

並列關鍵字

Green Design ； Packing Design ； Perceptual Design ； Design Thinking

參考文獻

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