自然材質手工紙應用於文化創意商品感性設計之研究

現在是個追求「手感」的年代，因此許多商品設計帶入了許多從「手」延伸出來的情感、溫度等元素，近年廣興紙寮運用台灣特有植物生產出充滿自然香氣與樸質美感的台灣手工紙，非常具獨特的文化魅力和材質魅力。本研究將紙材感性的部分與感官感受結合運用到設計概念中，使文化創意商品的設計與消費者感受達成共鳴。由研究結果顯示（一）感性設計應用於系列辦公室文具的評價整體評價為佳，其中本能層次設計相較於行為與反思層次設計有較佳的評價，對於環保、質感、吸引目光、舒適性以及外觀具創意有較高的評價，且非常認可其經濟價值與整體喜好評價；（二）自然材質手工紙應用於文化創意商品系列辦公室文具有明顯的感官感受，視覺感受偏向手作的、自然的、樸質的，而觸覺感受偏向手作的、自然的，嗅覺感受則是偏向樸質的，滿足了本研究樣品設計概念中所強調的感官感受之營造；（三）將研究樣本分為不同文化創意商品消費態度的四類型消費者做分析，由結果顯示對於文化創意商品評價皆無顯著差異，而對於感官感受只有視覺上有顯著差異，且反應型相較於理智型消費者對於視覺上具有較明顯的感官感受。

關鍵字

手工紙；文化創意商品；感性設計

並列摘要

In the era of handicrafts, many handmade products generate emotion, warm and texture. Comparing with the stationery was produced, a handmade stationery has more intimacy and warm people's hearts easily. In recent years, Guang-Shin Taiwan Paper Corporation uses varieties of Taiwan plants and crops to make unique handmade paper full of natural aroma and texture. The Guang-Shin handmade paper adopted as has been one of the major elements of the Taiwan cultural and creative industry. Therefore, according to the analysis and property of the paper's material in the study, combining sensory and visual experience of paper material into these creative ideas and connect consumer with cultural and creative products. The research finding are as follow (1) The emotional design of office stationery has better evaluation, and the instinct level has better evaluation than behavior and reflection level , and cause better feedbacks on environment protection, texture, eye catching, comfy, and appearance economic value and the overall design were evaluated as highly agreed. (2) When natural material paper apply on cultural and creative product on series office stationary, it could generate stronger sense of feeling. The vision tends to handmade, natural and simple. Sense of touch tends to be handmade and natural. Sense of smell tends to be simple. As mentioned previously, those are satisfied to the study design sample concept that emphasized on the senses. (3) The study samples were divided into different cultural and creative products to analysis four types of consumer attitudes. Indicated by the results, there're no significant differences between the cultural and creative product evaluations, but it is significant on the visual only. Compared to the rational type of consumer, the reactive type of consumer has obviously visual senses.