Recently, most of consumers have been used to gathering travel and tourism information via the Cyber & Internet and the relevant websites of travel services. Hence, the Cyber & Internet and the websites become the most appropriate channels that the travel agencies may utilize to interact with consumers in industry. Further, this study aims at exploring the impacts of internet marketing quality on customer value at the three consolidated travel agencies in Kaohsiung. The findings reveal that it has positively correlated between internet marketing quality and customer value. Also, "Information Quality" and "Expected Service Quality" the two dimensions have positive effects to customer value.