- 會議論文
企業資源規劃與客戶關係管理系統之整合及其應用之探討
The Study on the Integration of Enterprise Resource Planning (ERP) Systems and Customer Relationship Management (CRM) and Its Applications
並列摘要
The Integration of Enterprise Resource Planning (ERP) Systems and Customer Relationship Management (CRM) can import the customer data of CRM to ERP and decrease the repeated work of data-input. More importantly, the after service of CRM is usually supplied with ERP, so that the ERP and CRM are related more closely. For example, once a car is still valid in warranty, it could be managed by ERP to prepare the related components in stock.
被引用紀錄
牟中宣（2014）。以本體為基礎的決策支援系統—以ERP系統導入為例〔碩士論文，淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2014.00471
劉正玉（2012）。跨國公司導入客製 CRM 系統之研究－以 PCB 設備小型公司為例〔碩士論文，中原大學〕。華藝線上圖書館。https://doi.org/10.6840/cycu201200379
黃雅琪（2011）。轉換型領導、組織文化與全面品質管理對於ERP導入成效之影響〔碩士論文，長榮大學〕。華藝線上圖書館。https://doi.org/10.6833/CJCU.2011.00125
陳秀麗（2012）。運用策略地圖與平衡計分卡建構績效衡量指標─以台灣半導體設備產業為例〔碩士論文，元智大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0009-2801201415010038
延伸閱讀
- 曾進歷、陳建男（2021）。基於企業策略與整體分析的顧客關係管理模式。技術學刊，36(3)，149-160。https://www.airitilibrary.com/Article/Detail?DocID=10123407-202109-202109220004-202109220004-149-160
- Cheng, L. Y. (2010). 顧客關係管理整合模式之建立與實證分析 [doctoral dissertation, Chung Yuan Christian University]. Airiti Library. https://doi.org/10.6840/cycu201000064
- 陳建齊（2016）。企業資源規劃系統採用之策略─以紮根理論與個案研究探討〔碩士論文，淡江大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0002-2508201613110500
- 施良佳（2009）。The effect of The Enterprise Resource Planning System and traditional information system on the business supply chain management–a case study of the traditional industry〔碩士論文，崑山科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0025-3007200916432600
- 舒挺峰（2003）。A Study of Implementing Enterprise Re-engineering by Electronic Integration- A Case of Integration of ERP,SCM and CRM of Automobile Business〔碩士論文，中原大學〕。華藝線上圖書館。https://doi.org/10.6840/cycu200300048