The objective of this study is to understand the recognition of Penghu residents' recognition on the racing car sport event which is composed of two parts. One is the recognition on racing car and the other one is on the impact of racing car sport event. This research employs quota sampling and 373 respondents are surveyed. This research finds that Penghu residents' recognition on racing car is high; moreoverm their recognition on the impact of racing car sport event is positive. Also, this research finds that Penghu residents with different backgrounds have different recognition on racing car sport event. The findings of this research will be references for Penghu and other counties of Taiwan to promote the racing car sport event.