As economies grow and get wealthier, the demand for construction materials such as cement and concrete is booming. This is particularly visible in emerging economies. Cement production contributed to roughly 8% of worldwide anthropogenic CO2 emissions or 6% of total anthropogenic greenhouse gas emissions. The global cement industry is facing the challenge to sustain its business while decreasing its carbon intensity, from production processes, fuel uses and its product end use. The cement companies around the world must take steps to reduce their carbon footprint today, both in emerging economies and industrialized countries. The solutions proposed in this paper can help the industry move in the right direction, set targets and take action that will lead to deep greenhouse gas emission reductions.