開發顯示器的品質因子初探

台灣電子業以代工起家，企業慣性以代工為主，產品規格制定多為客戶提供。當企業想轉型發展自主產品時，產品規格制定易產生問題，容易產生規格無法確定，或規格過高導致成本太高的問題，如何訂定合適的規格是本文研究重點。本研究以KANO二維品質模式與QFD品質機能展開，來釐清產品的品質因子，藉此可以確認客戶的真實需求。本研究藉由網路發放問卷調查，瞭解客戶對產品的聲音，並進行KANO二維品質的界定分析，接續進行QFD品質機能展開，得出各待答項目之權重。進而可訂立新工作流程，在產品開案前期（C0階段），先做市調及釐清各品質因子之重要度，做為後續產品開發之參考。本研究係以顯示器產品為例，調查結果發現魅力品質為螢幕是否夠大、光照感應、有線聯網。一元品質為攝影鏡頭、具系統功能、具擴充儲存功能、電信聯網功能，希望此模式對電子產品的開發有借鑒之效益。

關鍵字

KANO品質分析；品質機能展開；顯示器

並列摘要

Taiwanese electronics industry had been the leaders as the low cost OEM (original equipment manufacturing) suppliers which the product specifications are provided by the customers. Nevertheless, this position has been replaced by the Chinese makers. Taiwan electronics industry has to upgrade their product portfolio and to strengthen their brand recognition as own brand name (OBN) producers. The OBN producers need to design and market a product with attributes that customers like. The Kano model is a useful model for integrating the Voice of the Customer into the subsequent processes of product development such as Quality Function Deployment (QFD). This paper presents a preliminary study of important factors for launching a new display by using the Kano model and QFD. In the Kano model, customers' preferences are obtained by using a prescribed form to know whether or not a given product attribute is a Must-be, Attractive, One-dimensional, Indifferent, or Reverse attribute for a given product. After Results showed Attractive attributes are Size of screen, Illumination, and Cable connection. One-dimensional attributes are Quality of lens, System integration, Expandable storage, and Internet connection.