- 期刊
- OpenAccess
搬家公司競爭策略之初探：以康福搬家貨運公司為例
The Preliminary Study on Competitive Strategies in the Moving Company: The Case of Full Moving Company
並列摘要
As the urbanization continuously develops, the phenomenon of people moving happens due to for school or for work. And the freight transportation becomes a critical issue. Sometimes it is inconvenient to move by people themselves. Therefore, people always turn to the moving companies for help. Past literature seldom discusses the industry competitive development about the moving companies. The aim of this study is to focus on the industry competitive development of the moving companies. The value chain analysis and Five-Forces Model are used to analyze the possible competitive strategies. Some strategic guidance and suggestion are provided to relative practitioners at last.
參考文獻
康福搬家貨運公司(2015) ， 認識康福， 康福搬家貨運公司官網。摘自http://www.0800222222.com/front/bin/ptlist.phtml?Category=179644
Ansoff, I. (1990), “Implanting Strategic Management”, Edward McDonnell.
Fawcett, S.E., Ellram, L.M. and Ogden, J.A. (2012), “Supply Chain Management”, Pearson Education Taiwan Ltd.
陳志維(2012)，服務品質與客戶滿意之研究—以台中市「愛鄰搬家公司」為例，逢甲大學國際經營管理碩士學位學程碩士論文。
崔媽媽基金會(2005)，搬家業的管理問題，再度引起討論，崔媽媽基金會網站。摘自http://www.tmm.org.tw/news/index.asp?page=10
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