考慮參考點依賴偏好下補貼政策對綠色產品之影響

Impact of Subsidy Policies on Green Products with Reference-dependent Preferences

顏恩文(Lukas Gandajaya)

指導教授 ： 洪一薰

國立臺灣大學/工學院/工業工程學研究所/碩士(2017年)

https://doi.org/10.6342/NTU201700041

摘要

無資料

關鍵字

補貼政策 ； 消費者行為 ； 考參點依賴偏好 ； 損失厭惡 ； 綠色產品

並列摘要

The subsidy policies have been being implementedas instruments to leverage the uptake levelof greenproducts or technologies. However, the fact shows that the occupation level of such products or technologies is still low for a certain industrysuch as electric vehicle. In this study,we investigate two subsidy policies and their impacts ina market comprising two vertically differentiatedproducts, one is greener thanthe other.We consider two subsidy policies namely subsidy for firm and subsidy for consumer policies. Under the subsidy for firm policy, a regulator subsidizes the firm who produces the greener product while under subsidy for consumer policy, the regulator subsidizes the consumers who buy the greener product. We set the scope onconsumers who possess the same characteristics such as preferences and green awarenesslevel. We incorporate the reference-dependent preferences theory to derive consumers’ decisionson buying the green or less green productsunder the influence of each subsidy. Given our specific framework, the counterintuitive theoretical result shows that subsidy for firm policy is capable to induce higher level of the adoption of green products than subsidy for consumer policy.

並列關鍵字

subsidy policy ； consumer behavior ； reference-dependent preferences ； loss aversion ； green products

參考文獻

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