The study of Elementary School Faculty Online Shopping Satisfaction-Case of Keelung Area

Yuan-Du Hsiao ； Jung-Hui Liang ； Ming-Yun Liang ； Kuang-Yen Chung

《Applied Science and Management Research》 2卷1期 (2015/09) Pp. 102-109

https://doi.org/10.6511/ASMR.2(1).11

並列摘要

In this network developed generation consumers can browse and experience both goods and service through the online shopping. The business objective is to meet customer wants and needs. Customer satisfaction has been an important indicator of modern enterprises; hence businesses face the same competition within the industry. In this study, Keelung City Elementary School faculty as an object to do the sampling questionnaire issued a total of 300, returned 283 copies. There are 17 invalid questionnaires out of 300, the effective rate of 94.3%. The study main conclusions are: At different ages in the Buy Willingness, total satisfaction, aged group 36-45 years greater than 51 years old; the monthly online shopping frequency of purchase at different times at the autonomy dimension, 3 to 9 times greater than 3 times less; in most frequently used payment methods in different service. Total satisfaction dimension, credit card is greater than cash; in different the most common way to pick up at the service dimensions, Delivery is greater than convenience stores to pick up, personally. There are numerous of research on online shopping, but the study groups for teachers very small. Therefore, this study focuses on online shopping satisfaction, situation analysis and difference test based on the particular group.

並列關鍵字

Service ； Autonomy ； Buy Willingness ； Total satisfaction ； Online Shopping Satisfaction