新盲點辯論不僅關係著馬克思主義傳播研究過時與否的理論檢視,更提供不同於主流新科技與新自由主義論調的左派視野。本文引入賽伯人商品概念以澄清新盲點,並指出資本家在三種線上勞動中奪佔數位使用者生產的價值:第一種發生在一般商品生產階段之前的數位勞動力打造,第二種出現在一般商品生產階段之外的流通行銷,第三種則跳過一般商品生產階段,直接進入之後的消費時刻。以傳統的馬克思主義來看,這三種線上勞動皆不具生產性,因此無關剝削與否。補強後的賽伯人馬克思主義彰顯勞動結合科技能生產可被剝削、也可抵抗的身體,有助於批判以消費之名行生產之實、以人工智慧自動化之華麗詞藻偷取網友集體智慧之勞動結晶等諸多的隱晦剝削。
The new blindspot debate is about re-appreciating the values of Marxian communication studies as well as providing an alternative viewpoint to the mainstream visions of new technologies and neoliberalism. Taking advantage of Haraway's concept of the cyborg, this paper tries to illuminate the blind spots in the debate and to criticize the appropriation of digital users' value by the capitalists of new media in three kinds of digital labor: before, beyond, and after commodity production. Such appropriation, from the traditional Marxist perspective, is not exploitation per se, but is closely related to the current expansion of digital capitalism to produce exploitable bodies in everyday life. In various disguises of consumption and unproductiveness, digital labor has been rendered unnamable and unintelligible. Even so, however, digital labor cannot be totally controlled by capital.