策略型態、策略勢態、組織作為與績效關係之研究－策略組織的觀點

林建煌 ； 司徒達賢 ； 黃俊英

《管理評論》 9卷 (1990/07) Pp. 29-51

https://doi.org/10.6656/MR.1990.9.CHI.29

摘要

本研究是從策略組群的觀念出發，分別從靜態的策略型態與動態的策略勢態來探討策略組群、組織作為與績效間的關係。基本上，本研究所探討之問題可分為下列四大類；一、策略組群是不是存在？二、策略組群不同，是否績效有顯著差異？三、策略組群不同，是否組織作為也有顯著差異？四、策略組群、組織作為與績效之間是否有權變關係？
本研究以飲料業作為實證研究的對象。74個有效樣本，共可歸屬成七個策略組群。根據實證研究結果，本研究發現：一、策略組群在飲料業中是存在的。二、策略組群不同，則市場佔有率有顯著差異。三、策略組群不同，部份的組織作為也有顯著差異。四、策略組群、組織作為與績效間部份證明有權變關係存在。

關鍵字

策略組群 ； 飲料業 ； 策略管理 ； 策略勢態 ； 策略型態

並列摘要

This Study is on the relationship among strategic groups, organigational conduct and performance of company. It is based on the strategic posture (static viewpoint) and strategic movement (dynamic viewpoint) of firms in the industry. An emprical study is conducted in soft drink industry. Four questions are raised:
1) Are there strategic groups in the industry studied?
2) What is the relationship between strategic group and performance of firms in the group?
3) What is the relationship between strategic group and organizational conduct?
4) What is the relationship among strategic group, organizational conduct and perfomance?
Seventy-Four samples are collected and clustered into seven strategic groups. From the study, following results are discovered:
1) Seven strategic groups are present in the soft drink industry.
2) The market share of the group is significantly related to the strategic groups position.
3) The organizational conduct of companies is related to strategic groups classifications.
4) There in a relationship among strategic groups classifications, organizational conduct and perfomance.

並列關鍵字

Strategic groups ； Strategic management ； Soft drink industry ； Strategic posture ； Strategic movement