第12屆諸羅山盃國際軟式少棒邀請賽新聞報導內容分析

臺灣棒球運動的發展歷史久遠，且在國際上享有盛名，棒球比賽的新聞報導已成為熱門的報導新聞之一。因此本研究的目的在探討臺灣報紙對「諸羅山盃國際少棒邀請賽」的報導情形，方法採內容分析法，研究對象為臺灣地區發行的自由時報、蘋果日報、中國時報，時間為2009年12月23-27日比賽期間。分析結果得到以下結論：一、各報每日報導「諸羅山盃」的新聞並不顯著，約佔每日運動新聞的20%。二、各報對「諸羅山盃」的報導方式有顯著不同，除了照片、文字敘述之外，還會針對人物進行專訪，報導方式多元化。三、各報對「諸羅山盃」的報導內容不同，除了球員的表現外，對比賽過程、趣聞、球隊介紹等皆有不同程度的報導，內容豐富。四、除自由時報，各報對「諸羅山盃」的報導對象不同，球員＞球隊＞教練。

關鍵字

報紙；媒體；威廉波特

並列摘要

The development of baseball in Taiwan has been through a long history and is well-known internationally. News in respect of baseball games have become one of the most popular sections. In particular, The Chinese Professional Baseball League was established in Taiwan in 1990, which caused a huge impact on the mass communication of sports. Media put much attention to the professional baseball games and report relevant news. In addition, they also make every endeavor to report those large competitions; the Zhu Luo-Shan International Junior Softball Invitational　Tournament, held in each year end, is a very good example. As a result, this study focused on reports from the print media, and analyzed their contents; the research object included The Liberty Times, Apple Daily, and The China Times during the competition period from December 23 to December 27, 2009. Per the research purpose, conclusions were as follows: Daily news from each newspaper regarding the Zhu Luo-Shan Cup were not significant; they merely took up 20% of the sports news everyday (χ^2 = 0.07, df = 2, p ＞ .05). Each newspaper significantly differs in reporting the Zhu Luo-shan Cup; the style was diversified (χ^2 = 61.78, df = 5, p ＜ .05). Each newspaper had different but abundant contents (χ^2=21.89, df = 8, p ＜ .05). Each newspaper focused on different objects in the Zhu Luo-shan Cup; usually players were reported most, followed by teams and then coaches. However, The Liberty Times had the most reports toward teams (χ^2 = 11.13, df = 3, p ＜ .05).

並列關鍵字

newspaper ； media ； Williamsport

國際替代計量

第12屆諸羅山盃國際軟式少棒邀請賽新聞報導內容分析

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