綠島四面環海佇立島外,當地具備豐富的海洋資源和自然遊憩景觀,除了島嶼環海的海洋,更有具特色的海底地形,並孕育豐富海洋生物,尤其細緻白沙、清澈的海水、悠游的千種魚類及優美的日落景色、豐富的珊瑚礁和多采多姿的海底世界、都使綠島成為天堂般的樂園,尤其,島上朝日溫泉是世界三大海底溫泉之ㄧ的稀有休憩據點,更是民眾慕名前往綠島的主要遊憩之生態觀光必定朝聖據點,但在政府財政拮据的情況下,朝日溫泉亟須投入設施更新和新的營運手法使朝日溫泉注入創新的開發營運模式,並確保在生態永續發展的前提下,施以「促進民間參與公共建設法」(簡稱促參法)將朝日溫泉交由民間經營。 本研究案經由相關文獻收集、個案分析及實地查訪作業,透過問卷調查318位至綠島旅遊之遊客和53位當地居民及8家民間民間投資公司,找出朝日溫泉委外整建及委外營運成功招商之可行性評估研究,並透過本研究案本身條件SWOT分析、問卷調查等綜合整理分析後,如何成功的採循以促參法方式由民間業者經營為此本研究將探討,尤其為確保其生態觀光永續發展之前提下探討研究,俾供政府機關推動民間投資公司經營管理之參考。
Ludao (Green Island) is an independent island outside of Taiwan, featuring abundant ocean resources and beautiful natural landscape. Other than the surrounding ocean, Ludao is characterized by unique undersea geology and high diversity marine lives. Especially, the fine white sand, clear sea water, thousands of fish cruising leisurely , enchanting sunsets, rich coral reef ecology, and the colorful undersea world make Ludao a paradise for ocean holidays. One of the most unique tourism spot is the Zhaori Hot Spring, which is one of the three largest seabed hot-springs in the world and now a must-go tourist destination on the island. However, the government budget is limited, yet Zhaori Hot Spring is in dire need of a facility and management update. Therefore, a new development model planned under the principle of sustainable development and the Statute for Promoting Private Participation in Public Construction is proposed, which will release Zhaori Hot Spring to the management of a private business. Through literature study, case analysis, onsite survey, and questionnaire survey, this research conducts a feasibility study for management out-contract and merchant recruitment for the Zhaori Hot Spring. A total of 318 tourists, 53 local residents, and eight private investors were surveyed through the questionnaire, and a SWOT analysis, as well as analysis on the results of the questionnaire survey, was conducted. This research aims to develop a successful model of management by private businesses based on the Statute for Promoting Private Participation in Public Construction and especially the principles of sustainable ecology and tourism development. Results of this research will be provided as a reference to the public offices seeking cooperative ventures with private companies.