數位動態式全像技術融入服裝伸展臺之展示設計研究-以Alexander McQueen、Burberry、Max Mara、Guess為例

A Study on Application of Digital Dynamic Holography Technology to Fashion Runway Design - Taking Alexander McQueen, Burberry, Max Mara and Guess for Example

王姿縈(Tzu-ying Wang)

指導教授 ： 張蕙心

國立臺中科技大學/設計學院/室內設計系碩士班/碩士(2015年)

https://doi.org/10.6826/NUTC.2015.00094

摘要

數位動態式全像技術（Digital Dynamic Holography）近年來受到服裝表演的喜愛及運用，利用光和影在實體空間中建構出動態的立體氛圍，融合設計師的創意主題、品牌元素及模特兒的劇本編排，讓服裝表演不再只是走秀，形成一種科技與藝術結合的現代趨勢。

　　本研究以文件分析法，針對初期2006年到近期2014年共九年的時間，使用數位動態式全像技術於服裝伸展臺的四個品牌案例，進行展示設計元素分析，比較四個歐美品牌使用全像技術於伸展臺的操作手法、異同之處，透過案例解析的方式歸納出展示設計的視覺元素，提供給未來相關單位、學者、設計師策劃或時尚展演空間的投影運用之展示設計參考。研究結果根據展示設計視覺元素可歸類三大項，分別為：一、形－伸展臺之視覺展演（包含伸展臺空間布局、伸展臺類型、模特兒型態、衣飾展示手法）；二、色－伸展臺之色彩運用（包含色彩運用、與動畫結合之特定元素、最大記憶元素、最小記憶元素）；三、光－伸展臺之氛圍營造（氛圍塑造、展示空間意象、情境連續性），並推演出適合於各種舞臺型態的全像技術操作。

關鍵字

數位動態式全像技術 ； 服裝伸展臺 ； 服裝展示設計

並列摘要

In recent years, digital dynamic holography technology has been widely applied to the dynamic exhibition of fashionable clothes. In terms of the physical fashion runway, designers integrate both physical and virtual light and shadow images with the creative themes and conceptual elements of brands to create a screenplay design for seasonal clothes that has a three-dimensional visual atmosphere and environment. Such design makes a fashion show a dynamic and sensational feast that integrates technology with art and fashion.

　　This study used content analysis to analyze the digital dynamic holography technology in fashion runway design in four fashion clothing brands including, the Alexander McQueen, Burberry, Max Mara and Guess from 2006-2014. The results suggest that the visual display design elements can be divided into three categories. There are (A) Form-Visual performances of fashion runway (including runway space layout, runway type, model type, clothing display techniques), (B) Color-Color of fashion runway (including color of runway, with a particular combination of animation elements, the maximum memory element, and the minimum memory), and (C) Light-Atmosphere creating in runway (including atmosphere creating, fashion show space imagery, contextual continuity). We expect the results could be used as a reference for future relevant fashion runway design.

並列關鍵字

Digital dynamic holography ； Fashion runway stage ； Fashion show design

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