近幾年,隨著社會大眾的環保意識逐漸提升,企業及政府也跟著在推動許多環保政策及綠色相關議題,其中「綠色運算」(green computing)被認為是一個綠化環境以達成節能減碳的方法。本研究藉由計畫行為理論來探討資訊科技(information technology, IT)使用者使用綠色運算行為的行為模式。對回收的 281 份有效樣本,以結構方程式模式(structural equation model, SEM)來驗證計畫行為理論模式是否適用於綠色運算行為。本研究發現使用綠色運算之「行為意圖」主要受到「主觀規範」、「態度」、「知覺行為控制」的影響。另外,「知覺行為控制」會直接正向影響「綠色運算行為」。
With the rising of environmental consciousness both the enterprises and governments carry out many environmental policies as well as propose related green issues. Green computing is considerable as one of the important movement to reduce carbon emissions. The paper studies user behavior of green computing with the theory of planned behavior using 281 valid samples to verify whether the theory of planned behavior applies to information technology user behavior of green computing by structural equation model. The results find intention of user behavior of green computing is mainly affected by subjective norm、attitudes and perceived behavioral control. Moreover, user behavior of green computing is directly positive affected by perceived behavioral control.