台南市觀光客旅遊動機與停留時間之研究

台南市是一個有著許多歷史古蹟的古都，因此，常吸引許多本國或國外的觀光客前往旅遊。對當地而言，越多的遊客可以帶來越多的觀光收入，特別是停留時間長的遊客。因此，本文的研究動機是瞭解影響遊客停留時間的長短的主要因素，並探討台南市的遊客的旅遊動機與停留時間關聯性。本研究利用因素分析萃取出主要旅遊動機因素後，再以存活分析的Cox迴歸方程式進行影響遊客停留時間的因果分析。研究結果顯示，人際關係，品質和現代化，多樣化觀光景點，居住地及年齡會顯著影響遊客停留時間的存活率。

關鍵字

旅遊動機；停留時間；存活分析

並列摘要

Tainan city is an ancient capital with full of historic and attracted numerous visitors come to travel. More travelers can bring lots of tourism income, especially the tourists who has long of length of stay. Thus, the motivation of this research is understand the major factor of tourists’ length of stay and exploring the correlation between travel motivation and length of stay of tourists in Tainan city. In this study, we use factor analysis to find out the main factors of travel motivation, then causal analysis of the affect tourists' length of stay survival analysis Cox regression equation. The result of this research shows that human relationships, quality and modernization, variety of sightseeing spots, residence area, and age will be a significant impact on the survival rate of the length of stay.

並列關鍵字

Tourism Motivation ； Length of Stay ； Survival Analysis

參考文獻

26.Sung, Y. F., Sung, Y. K. (2010). Travel motivation, perceived value, satisfaction and loyalty study foreign tourists travel to Taiwan, Tourism graduate school working experience class section, Ming Chuan University.

29.Zhou C. I., Wu K. M. (2011). The Study of Tourist's Travel Motivation and Satisfaction in Dapeng Bay National Scenic Area, National Pingtung University of Education.

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國際替代計量

台南市觀光客旅遊動機與停留時間之研究

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