在兩岸經濟交流越加頻繁經濟一體化後,北京政府深知利用以經濟統戰獲得政治利益,馬政府把中國觀光客作為發展台灣旅遊的重點,用以振興台灣低迷的經濟狀況,但是反而讓台灣對中的經濟更加倚賴。陸客來台觀光衝擊了台灣主權和國家安全,以及更多的潛藏的危機與隱憂。民進黨於2016年1月16日大選中贏得總統和立法委員壓倒性的勝利,北京立即以強烈措詞威脅,若蔡英文仍然拒絕接受九二共識,將對台灣採取三階段制裁,而陸客來台就成為制裁台灣觀光產業的手段之一。本文試圖以陸客來台對台灣觀光產業的影響進行探討,台灣政府和企業應該以何種戰略應對兩岸旅遊交流,以及北京對台政策的結構性發展挑戰。
In the wake of increasingly economic integration across the Taiwan Strait, Beijing has accustomed itself to manipulating economic measures to gain its political benefits. Ma administration even regards China’s tourism as the key to revitalizing Taiwan economy, as in turn makes Taiwan more dependent on China’s economy. It has brought to Taiwan more and more potential and hidden crises of sovereign independence and national security. The Democratic Progressive Party won a landslide victory in the presidential and legislative elections on January 16th, 2016. Beijing threatened that if the president-elect Tsai Ing-wen still refuses to accept the 1992 consensus, it will take a three-stage sanctions against Taiwan, and Chinese tourists will be one of the bargaining chips. This thesis attempts to explore the challenges of tourism industry that Taiwan may face and how the government and businesses should strategically respond the structural development of cross-strait tourism exchanges and Beijing’s manipulation of its Taiwan policies.