整合型概念設計創意發展法之建構

Creative-Integrative Developmental Methods for Concept Design

杜瑞澤(Jui-Che Tu) ； 張祖慰(Chu-We Chen) ； 徐傳瑛(Chuan-Ying Hsu)

《人文暨社會科學期刊》 5卷2期 (2009/12) Pp. 59-75

https://doi.org/10.7118/JHSS.200912.0059

摘要

由於產業與經濟結構的改變，使台灣的競爭優勢從快速要素導向、投資導向進入創新導向的階段，未來的設計行爲將以設計思維的活動爲主，而創造性的設計思考能力將成爲其中的重點。有鑑於此，本研究藉由收集、分析、順序處理(gather, analyze, prioritize, GAP)與系統性設計方法(systematic design method, SDM)之質化研究方法，解構重組16種常用的創意思維方法，建構出一套新的創意設計方法－「整合型概念設計創意發展法」，其中包含使用流程步驟與思考提示表。接著將本法導入實際的設計教學課程中做設計概念構想的展開，並透過問卷調查與創意評量表的量化資料分析來驗證本法的效度與實用性，經由數據分析後顯示使用「整合型概念設計創意發展法」做概念構想的展開，可以有助於短時間提出獨特的構想、提出較獨特的產品特色、創造新的產品功能、提供產品的附加價值以及清楚描述產品的特色。總結來說，使用本研究所建構出之「整合型概念設計創意發展法」的確能更有效率的產出富有創意的設計概念。

關鍵字

概念構想 ； 創意思維 ； 設計方法 ； 擴散性思考

並列摘要

As a result of changes in production and economic structures, Taiwan's competitive superiority has changed from an orientation characterized by quickness and investment to one of creativity. In the future, design behavior will primarily focus on the cognitive aspect since creative-design thinking ability will be highly emphasized. Therefore, in this study, a new set of creative-integrative developmental methods for concept design was constructed by using the GAP (gather, analyze, prioritize) and SDM (systematic design method), as well as 16 types of creative thinking methods. The procedure for their usage is outlined, as well as a list of thinking hints included in the study. We also devised a method for realizing design-teaching instructions. The validity and practicality of the methods were assessed by questionnaires and the statistics shown in a creativity-evaluation chart. The statistical analysis indicated that use of our ”Creative-Integrative Developmental Methods for Concept Design” for the extension of ideas has the following advantages: Users of these methods can (1) create unique ideas in a short time; (2) create products with distinctive characteristics and new functions; (3) provide additional values for products; and (4) describe the features of each product clearly. In conclusion, the methods developed in this study are efficient for eliciting creative ideas.

並列關鍵字

conceptual idea ； creative thought ； design method ； divergent thinking

參考文獻

王怡勝(2000)。創意解題法（CPS）於產品設計之研究(碩士論文)。國立成功大學工業設計學系。

知識/創意/改變經濟結構

杜瑞澤(1996)。設計中觀察力培養的重要性。工業設計。91，10-15。

杜瑞澤、謝雯雅()。

周敬煌(1989)。工業設計：工業產品發展之依據。台北:大陸書店。