A RFID system combined with marketing and retailing functions was developed in this study in order to improve and elevate selling achievement of fruit gift boxes. Media information including product itself and its’ all produce traceability resume could be reviewed by customer using RFID tag inside fruit gift box and database. There are two advantages for doing so. One is to provide more detail information to customer and the other is to achieve anti-counterfeit goal. Then, balancing and management functions were also introduced into system to further reduce balancing time for customers. System developed in this study can assist customers to understand full produce information of fruits inside gift box. Customer's shopping confidence and balancing efficiency can be effectively promoted. Finally, the goal of in effect fruit gift boxes market could be achieved.