The purpose of this study was aimed at exploring the relationship between leisure identity and leisure behavior of university faculties in one of northern Taiwan universities. A Questionnaire was distributed; participants (N=500) were randomly selected throughout various colleges and administration offices. 398 valid samples were collected including 215 females and 183 males. The findings have revealed significant gender, educational levels and monthly income differences on leisure identity, but the other factor such as age did not show the difference. Consequently, there was a high correlation of leisure identity and leisure behavior. This result has shown that higher leisure identity of faculty members would spend higher amount of money and time in leisure activities. To sum up, this study has provided a new perspective of examining leisure behavior in high education level. Relevant factors will be used for future academic research.