In the resent years, the relational bonds and relationship value are building to increase the loyalty of distributor, and the effective leadership behavior are key factors to create relationship and relationship bond. According to the theory of relationship marketing, this study develops a framework to exam that the mediating effects of relationship bonds and relationship value between leadership style and loyalty of direct marketing marketers. This survey was held with a valid sample of 513 multi-level direct marketing marketers, and used the LISREL structure model to analysis data of the research. The main findings are summarized as follows: supervisor's leadership style has significant positive effect on the relational bonds and relationship value; relationship bonds have significant positive effect on the relationship value; relationship value has significant positive effect on the loyalty; but relationship bonds haven't been significant positive effect on loyalty of the multi-level direct marketing organizations.