社會企業的商業模式設計

The Business Model Design of Social Enterprise

高偉舜(Weishun Kao)

指導教授 ： 陳鴻基

國立臺灣大學/管理學院/商學研究所/碩士(2013年)

https://doi.org/10.6342/NTU.2013.02711

摘要

社會企業是賺取利潤同時解決社會問題的組織。本論文將探討設計社會企業商業模式所需要的商業模式區塊，並比較和一般企業商業模式設計中有何不同。奧斯瓦爾德與比紐赫在獲利世代一書中提出了由九個商業模式區塊組成的商業模式圖。本研究在商業模式圖的基礎上提出了三個屬於社會企業的商業模式區塊，這三個區塊分別是「社會與環境效益」、「社會與環境成本」和「社會企業家」。本論文應用社會企業商業模式圖對三家社會企業進行個案研究，收集次級資料並對社會企業家進行訪談。研究結果驗證了三個新的商業模式區塊在理論與實用上的必要性，並提出了四個社會企業商業模式的特點。

關鍵字

社會企業 ； 社會創新 ； 商業模式 ； 商業模式圖 ； 三重底線 ； 共創 ； 精實創業

並列摘要

A social enterprise is an organization whose aim is to find the balance between earning profits for shareholders and creating positive impacts in society. In the following thesis, I shall share the building blocks needed for a business model directing towards building a social enterprise, and draw comparison to those of for-profit enterprises. Osterwalder and Pigneur proposed nine building blocks as a universal business model (Business Model Generation 2010). My research considers this proposed model while also considering three additional building blocks that specifically pertaining to social enterprise: “social and environment revenue,” “social and environment costs,” and “the social entrepreneur.” My research uses the information collected from three social enterprise case studies, considering the social entrepreneurs themselves, in addition to information concerning their company documents. My result validates the theoretical foundation and practicality for these three additional building blocks for developing social enterprises and for supplementing additional important considerations while starting a social enterprise.

並列關鍵字

Social enterprise ； Social innovation ； Social entrepreneurship ； Business model ； Business model canvas ； Triple bottom line ； Co-create ； Lean start-up

參考文獻

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