以賦權為基礎探討文化創意產業育成模式：以北藝風創新育成中心為例

An Analysis of Empowerment-based Model for Incubation on Cultural and Creative Industries: A case of KD Art Culture Industry Innovation Incubation Center

許逸羽(Yi-Yu Hsu)

指導教授 ： 于國華

國立臺北藝術大學/文化資源學院學術論文/藝術行政與管理研究所/碩士(2012年)

摘要

在台灣，政府積極推動文化創意產業，鼓勵創業是其中重要的政策之一。

2008年起，行政院文化建設委員會頒布「藝文產業創新育成中心」補助計劃，鼓勵學術單位及專業機構，設立扶植以文化創意產業為主的育成中心。

然而，文化創意產業要如何被育成？本研究以「賦權」做為建構文化創意產業育成模式的假設，藉由個案研究來檢視理論的適用性，並探討文化創意產業育成延伸的相關議題。

本研究挑選「北藝風創新育成中心」做為個案，透過訪談相關人員獲得研究資料，分別探討北藝風的育成模式和團隊的進駐情形，綜整並提出以下結論：

北藝風以「陪伴」為育成核心，主要以「微型創業」做為培育對象，其育成模式共有三大支柱，分別是：教育、育成、共同營運平台。本研究發現，北藝風以「陪伴」做為育成核心發展的運作系統，和「賦權」所建構的育成模式相當契合，既符合創業者的需求，也對產業發展具有實質的幫助。

本研究也發現，北藝風建構的文化創意產業育成模式，是為了符合微型創業者的需求而調整的培育方法，並非完全符合育成中心原有的本質。

本研究結果應可做為政府與其他育成中心規劃或執行參考，亦可提供有意進駐育成中心的創業者做為評估參考。

關鍵字

賦權 ； 文化創意產業 ； 育成中心 ； 微型創業

並列摘要

In Taiwan, the government has been actively promoting the development of cultural and creative industries. Encouraging entrepreneurships is one of the important policies.

The Council of Cultural Affairs under Executive Yuan enacted “Grants for Arts and Cultural Industry Innovation Incubation Centers” in 2008, encouraging academic institutions and professional organizations to set up and support incubators which focus on the development of cultural and creative industries.

However, how should we foster the development of cultural and creative industries? The research attempts to propose an assumption which argues that “empowerment” is an approach to structure the cultural and creative industry incubation model.

This paper has selected “KD Art Culture Industry Innovation Incubation Center”(KD Arts) for case study. Data for research was collected through interviewing stakeholders. After looking into its incubation model and tenants’ residence, this paper consolidates and reaches the following conclusion:

The core incubation value of KD Arts can be put as “guardianship.” The majority main candidates for incubation are mainly those which fit the micro-entrepreneurship profile. There are three tiers of its incubation model: education, incubation, and joint operation platform. The research finds that the operation system which centers on “guardianship” works perfectly with the incubation model structure through “empowerment.” This approach not only satisfies the needs of entrepreneurs but also contributes practically to the development of the industries.

It is also found that the cultural and creative industries incubation model deployed by KD Arts is an adjusted fostering approach which seeks to meet the needs of micro-entrepreneurs. It does not performs totally the original nature of a incubation center.

Result of this research can serve as reference material for the government and other incubators when they plan or go into execution. Entrepreneurs who are interested in residence in incubators can also evaluate the opportunity with the result of the research.

並列關鍵字

Empowerment ； Cultural and Creative Industries ； Incubator ； Micro-Entrepreneurship

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