台灣電影產業關鍵成功因素之研究-電影後製者觀點

The key success factors of movie industry in Taiwan- Filmmaking perspective

林功恩(Kung-En Lin)

指導教授 ： 劉春初

長榮大學/管理學院/高階管理碩士在職專班(EMBA)/碩士(2015年)

https://doi.org/10.6833/CJCU.2015.00040

摘要

文化創意經濟時代的來臨，台灣消費者明顯呈現出以文化及美學為核心主軸的體驗生活趨勢，而文化創意產業的發展亦可同時創造經濟產值及增加就業，是故本研究旨在探討台灣電影產業關鍵成功因素，是以Porter 鑽石模型為理論基礎，建立出第二層級的架構，爾後透過專家訪談建構出第三層級，同時針對台灣電影產業之電影後製者做後續之問卷發放動作，研究目的為系統性的蒐集並整理出台灣電影產業趨勢、透過專家尋找出台灣電影產業的關鍵成功因素、運用分析層級程序法提出台灣電影產業關鍵成功因素之優先順序，最後進行全面性的討論。
綜合本研究之文獻分析法、專家意見訪談以及驗證的分析層級程序法實證，並根據實證結果提出三項研究命題：（1）積極培養專業人才，提升電影內涵價值；（2）建構電影之成功模式，提高國際競爭力；（3）強化供應鏈管理，提升台灣電影產業產值。

關鍵字

台灣電影產業 ； 關鍵成功因素 ； Porter 鑽石模型 ； 層級分析程序法

並列摘要

With the booming development of cultural and creative industry, it is clear that consumers in Taiwan are moving toward experienced life style, which is based on culture and aesthetics. Further, the development of cultural and creative industry also creates more job opportunities and
boosts economic output. This research therefore discussed the key successful factors of the movie industry in Taiwan with Porter’s diamond model as theoretical basis to create structure of the second layer, followed by the third layer through expert interviews. At the same time,
questionnaire survey was conducted among post-production crews in the movie industry, to systematically gather data, determine the trend of Taiwan’s movie industry, search for key successful factors from expert
interviews and clarify the order of weights for these factors from AHP (Analytic Hierarchy Process).
Comprehensively, this research proposes three research propositions based on literature review, expert interview and verification of AHP: (1) Actively cultivate professionals, to improve the content of movies, (2)
build a successful model for movie industry, to elevate international competency, and (3) improve supply chain management to boost up product from Taiwan’s movie industry.

並列關鍵字

Taiwan’s movie industry ； Key successful factors ； Porter’s diamond model ； AHP.

參考文獻

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