由於汽車旅館業者對其館內空間經營策略普遍採取多樣性,因此深受消費者喜愛而前往消費。消費者在汽車旅館內的消費行為屬於較私密性的行為,因此消費者對汽車旅館隱私防護工作的措施注重與否,便成為消費者在選擇汽車旅館進行消費時,所注重的項目之一。否則消費者在汽車旅館內的消費行為,可能有被侵犯的疑慮。因此有關汽車旅館業者對於館內隱私防護工作的措施,已經逐漸成為社會大眾所關注的議題。 本研究透過參與式觀察法,並以田野調查案例分析過程,研討現有汽車旅館內,有關隱私防護工作的保護措施,並加以分析與探討,並將田野資料之歸納及個案分析結果,提出有關汽車旅館私密性研究之理論架構、關鍵因素,並分析其優缺點,使消費者在汽車旅館內的消費行為能更有保障,並供學界、業界參考。
Due to the various and luxury interior design in current motel industry, more customers are attracted and willing to spend money on motel.Since personal privacy are the most concerned subject regarding their intimate behaviors inside the motel, anti-spy and privacy protection will be priority consideration when they choice a motel; otherwise, their personal privacy could be violate inside the motel. Since then, the anti-spy and privacy protection in motel industry is becoming the public concern. This research discusses and analyzes the facilities which protect privacy of customers in motel nowadays. According to generalizing the field information and analyzing results of other independent cases, this research provides theoretical structure and key factories about the privacy in motel, and analyzes the advantages and disadvantages. This research hopes to protect people who consume in motel.