貿易自由度與貿易風險度對貿易趨勢度影響之研究－以台商布局七大利基市場為例

The Influence of Degree of Trading Liberalization and Trading Risk with Trading Trend － Study on Seven Niche Markets for Taiwanese Enterprises

彭心怡(Sin-Yi Peng)

指導教授 ： 呂鴻德

中原大學/商學院/企業管理研究所/碩士(2015年)

https://doi.org/10.6840/cycu201500390

摘要

全球經貿發展已邁向區域經濟整合之態勢，而相互競爭的紅海拚搏的時代已經過去，共同朝向全球化競合時代，因此，台灣企業已不能再單靠過去經驗單打獨鬥，而是要透過互補性的合作，共同建構一套完整資訊系統，藉以更加完善的市場資訊分析，並且瞭解企業本身之核心優勢，精準布局全球市場，使企業利用有限的資源，創造出最大的價值，才能在詭譎多變的經貿環境中，贏得勝利，此外，根據微軟創辦人比爾蓋茲曾說：「不論企業能力如何，唯有透過專注，才能做出世界級的事情」，由上可知，面對現今快速變化環境中，台商精準深耕市場的重要性。
有鑑於此，本研究探討貿易自由度、貿易風險度，以及貿易趨勢度之關係。藉由以「數量規範」、「價格規範」、「法規規範」、「政府規範」四構面建構的貿易自由度；並以「政治風險」、「經濟風險」、「政策風險」、「支付風險」四構面建構的貿易風險度；更以「區域貿易趨勢度」、「文創貿易趨勢度」、「智能貿易趨勢度」、「綠色貿易趨勢度」建構貿易趨勢度的四個構面，透過問卷調查方式，並以分布在美國、新加坡、荷蘭、中國大陸、馬來西亞、印度、印尼等七大利基市場的台商作為調查對象，分別檢視在七大利基市場基礎之貿易自由度、貿易風險度以及貿易趨勢度中的差異與關聯，本研究共回收有效問卷共262份進行相關統計分析，再經過整理歸納研究結果後得到實證如下。
1. 貿易自由度與貿易風險度之關係密切。
2 貿易自由度對貿易趨勢度有顯著影響。
3. 貿易風險度對貿易趨勢度有顯著影響。
4. 七大利基市場在貿易自由度、貿易風險度、貿易趨勢度上有顯著差異。

關鍵字

貿易風險度 ； 貿易趨勢度 ； 七大利基市場 ； 貿易自由度

並列摘要

The global economic development has already toward the situation of regional economic integration, the age of red ocean competition has also passed. Taiwanese enterprises must to cooperate with other partners which have complementarities to construct a complete information system rather than doing it alone. Through the more comprehensive market information analysis and more understanding of own core advantage, they can layout in the global market precisely to create the maximum value with limited resources to be the winner of the unpredictable economic and trade environment. Besides, Bill Gate said “ Only through focus can you do world-class things, no matter how capable you are”, In summary, It shows the importance of Taiwanese businessmen deep plowing the markets precisely.
In view of above, this research trying to investigate the relationship among degree of trading liberalization, degree of trading risk and degree of trading trend. The construct of degree of trading liberalization is divided into four dimensions as quantitative restrictions, price restrictions, regulatory restrictions, and government restrictions. Degree of trading risk is divided into four dimensions as political risk, economic risk, policy risk, and payment risk. Degree of trading trend is divided to four dimensions as degree of regional trade trend, degree of cultural and creative trade trend, degree of green trade trend and degree of intelligence trade trend.
The target group of this research focused on the Taiwanese businessmen who layout in seven niche markets. Adopted questionnaire survey and received 262 valid questionnaires. The main results of this research are summed up as follows:
1. There is a close relationship between degree of trading liberalization and degree of trading risk.
2. Degree of trading liberalization truly cause influence to degree of trading trend.
3. Degree of trading risk truly cause influence to degree of trading trend.
4. There are evident differences among degree of trading liberalization , degree of trading risk and degree of trading trend on seven niche markets

並列關鍵字

Degree of Trading Trend ； Seven Niche Markets ； Degree of Trading Risk ； Degree of Trading Liberalization

參考文獻

4. 經濟部國際貿易局http://www.trade.gov.tw/

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