雙重組織認同與角色衝突之關聯性研究:以夥伴關係品質為干擾變項

A Study on the Relationship between Dual Organizational Identifications and Role Conflict: Partnership Quality as a Moderating Variable

黃鈺婷(Yu-Ting Huang)

指導教授 ： 諸承明

中原大學/商學院/企業管理學系/碩士(2007年)

https://doi.org/10.6840/cycu200700354

摘要

本研究在探討專櫃銷售人員是接受專櫃公司的聘僱、教育訓練及薪資給付，但工作地點卻在百貨公司，而百貨公司為了顧及其服務品質，所以對專櫃銷售人員也會有所要求。如此，引起本研究想進行專櫃銷售人員對於兩組織間的認同程度上是否有所差異，及其對角色衝突的影響，然後，進一步的探討組織間的夥伴關係品質關係是否對專櫃銷售人員之角色衝突有所影響。因此，本研究目的具體項目如下：
一、探討專櫃銷售人員面對雙重組織間的認同是否有顯著差異性
二、探討專櫃銷售人員對於雙重組織認同間的差距是否對角色衝突有所影響
三、探討百貨公司與專櫃公司間的夥伴關係品質之干擾變項，對角色衝突是否有影響
研究結果發現，當專櫃銷售人員對於百貨公司及專櫃公司具有同高或同低的組織認同時（雙重組織認同差距小），其角色衝突是大的；反之，當雙重組織認同差距愈大時，其角色衝突是愈小的。可知，當專櫃銷售人員對於兩組織之認同度都很高時，或是都不太認同，專櫃銷售人員的角色衝突是會變大的。
過去文獻研究可知，角色衝突與工作滿意度及績效表現是成負相關，再加上研究結論可知，雇主應該加強員工對其組織之認同度，才能降低員工之角色衝突，間接提升其工作滿意度及工作績效表現。

關鍵字

雙重組織認同 ； 角色衝突 ； 夥伴關係品質

並列摘要

Counter salespeople in department store are employed, trained and paid by counter. Nevertheless, they work in department store instead. In addition, counter salespeople have been set up criterions by department store to maintain the service quality. This research is to investigate if counter salespeople in department store have identification difference between counter and department store and the effect of role conflict. Furthermore, this research discusses whether partnership quality between organizations will influence role conflict of counter salespeople. Therefore, goal of this research concrete project is us follows:

1. To analyze if there is a significant difference of dual organizational identification to counter salespeople in department store.
2. To investigate if there is any effect to role conflict of counter salespeople in department store, as they have different identification to two organizations.
3. To discuss whether there is any influence to role conflict caused by the variables of partnership quality between department store and counter.

The result found out that when counter salespeople have the same level of organizational identification to counter and department store, the role conflict is significant. On the contrary, the role conflict is unapparent while the gap of dual organizational identification is huge. Consequently, the role conflict is notable as counter salespeople have the same level of identification to two organizations.

From the previous literature, it shows negative correlation to role conflict, job satisfaction and working performance. With the conclusion of this research, employer should reinforce the organizational identification to employee. Then, it can decrease role conflict, advance job satisfaction and working performance of employee backhanded.

並列關鍵字

Role Conflict ； Partnership Quality ； Dual Organizational Identification

參考文獻

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