本文主要的目的乃是透過對皮克斯動畫公司的剖析,深入探究其所造就的數位娛樂經濟效應。當代數位藝術與電腦多媒體的整合,使得藝術表現的形式產生了有別於傳統的新形式與新觀念。其中,動畫和電影的結合已逐漸由虛幻的魔術變成一個受觀眾歡迎的娛樂形式,在數位媒材的輔助下,動畫電影使原本只存在夢中的影像能夠真實的呈現出來,進而創造驚人的經濟效益。因此,動畫電影特殊的娛樂經濟與藝術文化價值已然成為密不可分的關連。本文希望透過皮克斯動畫公司(Pixar Animation Studio)成功打出動畫王國案例探討,在欣賞數位藝術作品的同時,除了看到新的表現形式與媒材外,也看到了藉由數位藝術的開發,帶來的娛樂性和經濟效益。
The combination of contemporary digital arts and multimedia computer graphic design has been created an extremely new artform and a new thought. This new artform gradually establishes a popular entertaining format in the global era. Thus, this paper attempts to investigate the growth of contemporary global entertaining economy by analyzing Pixar Animation Studio. The focus is on how Pixar creates its amazing economic profits by selling fictional stories, virtual idols, and imaginary dream world. To this extent, the paper aims to explore Pixar’s digital aesthetics, entertainment business, and cultural significance.