《汽車總動員》是由皮克斯創意總監約翰˙拉薩特所執導的動畫電影,利用擬人化的手法將汽車塑造成有趣且幽默的角色。本研究運用符號學的觀點,探討外形與色彩符號的意陳作用是如何揭示角色內在性格。經由本研究的分析發現,角色外形與色彩意象經由導演的轉換,賦予更多元的意涵,使得這些符號意象除了強化角色的內在性格,也間接的展現出導演當時在創作角色時的文化背景。
“Cars” is an animation movie directed by the Creative Director of Pixar, John Lasseter, who used personification approach to create cars into interesting and humorous characters. This study adopts the perspective of semiology to discuss how semiosis of appearances and color symbols reveals the inner traits of the characters. The analysis finds that the appearances and color images have been endowed with more diverse meanings through transformation by the director, so that these symbolic images can strengthen the inner traits of characters and indirectly display the cultural background of the director when he created these characters.
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