建構社會企業參與都市農業發展之價值鏈 －以興大有機農夫市集為例

The Value Chain Construction of Social Enterprises Participation on Urban Agriculture Development－A Case Study on NCHU Organic Farmers’ Market

羅偉晉(Wei-Chin Lo)

指導教授 ： 許國威

朝陽科技大學/設計學院/建築系建築及都市設計碩博士班/碩士(2015年)

摘要

近幾年來，都市農業已蔓延至世界各地當中，都市農業發展是高度都市化的演變過程，與都市的經濟、社會和文化發展緊密相關的一種農業現象，並在人口密集地區提供一種整合多功能的土地用途，影響區域中大小鄉鎮的策略發展。然而，面對都市地區產業結構的改變及現代人新型態的生活方式，社會企業的加入能夠維持產業競爭力及獲得利潤，台灣目前已有眾多社會企業接受都市農業的理念，以創新的經營理念創造更好的生活條件與保護環境，使台灣都市農業發展得以尋求新的出路，並且透過價值鏈的建構，使社會企業對於都市農業價值的創造得以形成。
社會企業相關研究主要探討企業責任與扮演的角色關係、經營模式與績效以及組織類型，對於社會企業的經營理念運用在都市農業的發展上的探討並不多，而且對於以社會企業經營都市農業發展的價值創造研究尚未發現。然而，在社會企業的經營如何提升競爭優勢，藉此達到產業的創新與企業價值的提升，進一步的提供具價值創造的服務。因此本研究藉以回顧社會企業目前的經營模式與運作情形，以及賦予的社會責任，並對目前都市農業發展進行探討。本研究以Michael Porter所提出的價值鏈觀點作為分析架構，探討台灣社會企業參與都市農業發展價值活動間之關係與價值創造的關鍵因素，藉此進行組織、整合，最後發展出社會企業參與都市農業價值創造的價值構面，並建立都市農業參與都市農業之價值鏈。
本研究藉由價值活動與價值創造關係之探討，建構了社會企業經營都市農業發展的價值鏈與價值創造之關聯性，研究結果歸納出社會企業的加入，對於都市農業發展提出獨有的「價值創造」。社會企業的參與有助於「食品安全價值」與「產品價值」之間關係提升，因行使社會責任創造「企業形象價值」，並投資教育活動創造「環境教育價值」，直接影響顧客對於社會企業「信任感價值」的提升。社會企業儼然成為解決社會問題的主流，為企業創造獲利，帶來社會價值的創造。

關鍵字

價值鏈 ； 社會企業 ； 都市農業

並列摘要

In recent years, urban agriculture development has been wide spreading all over the world. The development of urban agriculture is an evolution process of highly urbanization, as well as an agricultural phenomenon closely related to the development of economy, society and culture in urban areas. It provides densely populated areas with multi-functional uses of land, impacting strategic development of both large and small towns in the area. In addition, the participation of social enterprises keeps industrial competitiveness and makes gains when facing rapid transformation of industrial structures and new patterns of lifestyles in urban areas. They create better living conditions as well as protect the environment with innovative business beliefs, which give new ways for development of urban agriculture. Also, through building up the value chain, these social enterprises are capable of creating value for urban agriculture.
Most of researches regarding to social enterprises currently explore the relationship between corporate responsibilities and its role play, operational mode and performance and organizational patterns. Merely some of them discuss the function of social entrepreneurship in the development of urban agriculture. Moreover, none of them have explored the value creation for development of urban agriculture processed by social enterprises, as well as how social enterprises operate to increase competitive advantages, which make it possible to achieve industrial innovation, increase corporate value and even provide services with value creation. Therefore, this research mainly reviews current business patterns and operational conditions of social enterprises. This research endowed social responsibilities, and discusses current development process of urban agriculture. This research adopts Value Chain perspective to discuss key factors for value creation with respect to the development of urban agriculture processed by social enterprises. Thereby, after organization and integration this research develops the prospect of value creation referring to urban agriculture processed by social enterprises and builds the value chain for urban agriculture.
The Study analyzes the association between value chain and value creation of the urban agriculture operated by social enterprise by probing into the relationship between value activity and value creation. The results point out that the participation of social enterprise may generate unique value creation for the development of urban agriculture. The participation of social enterprise has positive influence on the Dietary Safety and Product Value. The fulfillment of social responsibility can add value on the corporate image and the investment on the educational activities may add value on the Environmental Education, which is critical to the enhancement of the trust of the customer to the enterprise. The social enterprise has become an ideal option to solve social issues, bringing in profit and creating social value.

並列關鍵字

Social Enterprise ； Urban Agriculture ； Value Chain

參考文獻

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