「減法思維」應用於海報創作之研究與表現

減法設計是一種設計風格，簡明清晰的線條，抽象的藝術形體，簡單的幾何圖形等等，它們以各自保留表現形式共同體現著減法設計的思想。減法設計也體現在現代設計的各面向，如室內設計中的簡約，繪畫作品中的抽象，服裝設計中線條的紋樣，以及廣告設計中的直白符號語言。本研究從亞太地區挑選三大學派：道家美學與禪宗美學及日本素樸美學，透過文獻的分析與探討¬各學派與減法思維之相關理論，從中剝絲抽繭，將文獻研究結果整合分析後，理出一套設計創作流程的依據，而創作流程為：(1)本質的再現、(2)低限化保留、(3)虛實的配置，並以海報為載體，將主題訂定為「台灣原生十二花」，並創作延伸出三大系列海報： (1)白的再現、(2)空的餘韻、(3)質的回歸，希望透過創作實踐「減法思維」的設計風格，詮釋並表現出減法思維的設計觀。

關鍵字

減法思維；設計風格；簡約

並列摘要

Subtraction design is one of design styles. There are different forms of presentation to interpret the concept of subtraction design, such as simple lines, abstract artistic images and simple geometric patterns. Subtraction design is also interpreted in different domains of modern design such as the simplicity of interior design, the abstraction of painting, the patterns of costume design and the brief language of signs in advertisements. This study selected three major theories in Asia: the aesthetics of the realm in Taoism, the aesthetics of the realm in Zen and the plain aesthetics of Japan. This study researched the related theories of above by literature reviewing and arranged the reviewing results to a series of creation processes. The creation processes are: (1)the reinterpretation of nature; (2)the reservation of the minimal essence; and (3)the arrangement of nothingness and real. Applying above in poster design, the creation topic is determined as "The Twelve Original Taiwanese Flowers", and there are three extension poster series created: (1)the reinterpretation of white; (2)the reverberation of emptiness; and (3)the return of nature. This study purposes to practice the design style of logic with subtraction and interpret the design concept of logic with subtraction by personal creating.