校園停車需求與訂價策略之研究

A Model of Demand and Price Policy for Campus Parking

古宜靈(Yi-Ling Ku) ； 廖淑容(Shu-Jong Liau)

《立德學報》 2卷1期 (2004/12) Pp. 143-148

摘要

校園的停車問題不僅涉及校園內部的車位供給結構，尚有和鄰近地區其他資源的共合效果，同時也應受到行為者開車到學校所預期和實際獲得之效用有關。於此，本文以最大效用函數原理，推導一個可能的校園停車問題的效用模式，來提出變數問的互動與關聯性，和初步之校園停車訂價策略與對應之校園鄰近地區交通擁擠的解決方式。

關鍵字

校園停車 ； 訂價策略 ； 需求選擇

並列摘要

An issue of campus parking should not only depend on the supply of school, but also have to consider possible parking space in surrounding areas. It also, however, has to concern a utility of people who intends to or actually drives a car to the school. For discerning the demand of car parking on campus, this paper tries to develop a demand model for campus parking to reflect user's preferences, driving to school or choosing alternatives. Estimated model are in conformity with the basic postulates of consumer theory and derived to reveal substantial cross-demand effects. The findings should assist in formulating a price policy on campus parking and proposing strategies initiatives to lower traffic jams in surrounding areas.

並列關鍵字

Campus Parking ； Price Policy ； Demand Choice