With economic development and the government rule of five working days in a week, compatriot's demand for recreation improves gradually. And, the government's policy of compulsory vacation subsidizing is also to increases the growth power of the domestic recreation industry vigorous. Therefore, many syndicates get in the recreation industry, and the more fierce the competition becomes. This research probes into consumers' satisfaction and revisiting will, and divides the customer into five subgroups by their life style. Finally, this research gives some suggestions on marketing or packing of product to the Hualien Farglory Ocean Park.