London's Successful Bidding for Hosting the 2012 Olympic Games

倫敦成功申辦2012年奧運之研究

李炳昭(Ping-Chao Lee)

《運動文化研究》 6期 (2008/09) Pp. 91-130

https://doi.org/10.29818/SS.200809.0004

摘要

國際大型運動賽會之舉辦效益廣泛多元，除了政治、經濟、社會文化功能外，對於國家或城市形象塑造等亦有正面助益。爰此，申辦重要國際大型運動賽會，已然成爲新的國際趨勢，世界各國莫不致力爭取國際大型運動賽會舉辦權。本研究旨在探討倫敦成功申辦2012奧運會之各項因素，以倫敦申辦2012奧運會期間英國主要報紙媒體報導內容，並透過文件內容分析方式，進行相關資料蒐集。此外，使用NUD*IST質性研究分析軟體進行文件內容及訪談資料之彙整、分類及編碼，歸納分析倫敦在政治、經濟、社會文化三大層面下所具備之申辦成功因素。研究結果發現，倫敦成功取得2012奧運主辦權的政治因素包括：科伊的角色、不同政黨間的協議、政府的全力支持以及在新加坡舉辦的第117屆IOC年會中所使用的策略；經濟因素則爲：承辦奧運的經濟利益（各項投資、工作機會等）、場館設施建構與東倫敦地區的重整發展；社會文化因素包含：新世代視野的擴增、鼓勵運動參與及不同世代與族群間的文化和創造力呈現。

關鍵字

倫敦 ； 奧林匹克運動會

並列摘要

Benefits of hosting international sports mega-events are recognized in political, economic, and social-cultural perspectives, together with the image construction of nations and cities. Contemporarily, to bid for hosting international sports mega-events has become a new global trend and many countries have devoted to such bidding activities. The aim of this research seeks to probe into successful factors of London's bidding for the 2012 Olympic Games. In doing so, a major attempt of this research will be made to synthesize this evidence to generate a framework for an examination of the successful bidding by reviewing of documentary material of British newspapers. The article finally concludes that political factors: the role of Coe, agreement between different parties, support from government, and strategies (tactics) employed in the 117th IOC Session in Singapore in 2005; economic factors: profits (investment, jobs etc.) of Games and site construction, regeneration of East London; socio-cultural factor: vision for the young generations, sports participation, display of culture and creativity between different generations and various races were identified to contribute to the London's successful bidding for the 2012 Olympic Games.

並列關鍵字

London ； Olympic Games

參考文獻

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