花蓮秀姑巒溪泛舟遊客冒險性運動觀光參與行為模式之研究

The Behavior Model of Rafters in Adventure Sports Tourism: A Case Study of Whitewater Rafting in Siaokuluan River

張孝銘(Hsiao-Ming Chang) ； 高俊雄(Joe Chin-Hsunh Kao)

《大專體育學刊》 8卷1期 (2006/03) Pp. 71-83

https://doi.org/10.5297/ser.200603_8(1).0005

摘要

本研究之目的在於了解遊客參與冒險性運動觀光之行為，主要根據Robinson(1992)冒險遊憩模式為基礎建構研究變項，包括參與動機、風險認知與決策、流暢體驗、參與結果評估、以及參與後感受正面影響等之變項，來驗證冒險性運動觀光參與行為模式。本研究採問卷調查方式，以花蓮秀姑巒溪泛舟遊客為對象，並於泛舟終點長虹橋遊客中心以便利取樣進行調查，共獲得有效問卷636份。統計方法係以LISREL來驗證本研究所建構之8個假設，經分析後本研究發現：一、遊客泛舟參與動機對參與風險認知與決策、流暢體驗及感受活動正面影響有正向的影響存在；二、遊客泛舟參與風險認知與決策對參與流暢體驗有正向的影響存在，但對活動參與結果評估並沒有影響存在；三、遊客泛舟參與流暢體驗對參與結果評估以及感受活動正面影響有正向的影響存在；四、遊客泛舟參與結果與評估對參與感受活動正面影響並沒有影響存在。根據分析結果，本研究不僅對相關冒險活動經營業者提出建議，亦對此議題提出後續研究建議。

關鍵字

運動觀光 ； 冒險觀光 ； 遊客 ； 激流泛舟 ； 秀姑巒溪

並列摘要

This study constructed a new adventure sports tourism behavior model based on the Robinson (1992) adventure recreation model. This study included some variables, such as the adventure tourism participative motivation, risk cognition and decision making, flow experience, consequent estimation, and perceived positive influences after finishing the activity. The Adventure tourism Scale was used to measure the rafters. The questionnaires were given to rafters in Siaokuluan River, and the non-random sampling method was used. 636 effective questionnaires were collected. Eight hypotheses were tested. LISREL (Linear Structural relationships) was used to test the model. After testing, four results were obtained. First, there was a direct positive effect on risk cognition and decision making for rafting in the rafter participative motivation. Moreover, there was also a direct positive effect on flow experience. Second, there was a direct positive effect on flow experience in rafter risk cognition and decision making for rafting. However, there was no direct positive effect on consequent estimation. Third, there was a direct positive effect on consequent estimation and perceived positive influences in rafter flow experience during rafting and after finishing the activity. Fourth, there was no positive influence between consequent estimation for rafting and perceived positive influences after finishing the activity. Based on these findings, this study not only gave some suggestions for adventure or program managers, but also proposed some future research directions.

並列關鍵字

sports tourism ； adventure tourism ； rafter ； whitewater rafting ； Siaokuluan River

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