基于楚文化元素推广的互联网产品设计与思考

Design and Thinking of Internet Product based on the promotion of Chu cultural elements

龙韧(Ren Long) ； 彭玉洁(Yu-Jie Peng) ； 張佳黎(Jia-Li Zhang)

《傳承與創新-文化混血的設計創意》 十五屆 (2016/12) Pp. 45-60

https://doi.org/10.6678/IICHC.2016.04

摘要

楚文化是中华文化的重要组成部分，在源远流长的中华艺术历史之中，楚文化以其独特的区域艺术魅力在中华艺术的展台上占据了不可或缺的位置。本文旨在将楚文化与互联网产品设计潮流相融合，创造出具有楚文化特色的文化产品。本文从手机APP设计的角度进行了设计研究。首先，阐述了传统文化的发展现状，分析了互联网发展对文化传播的影响，并进一步说明研究楚文化的重要意义。其次，介绍了楚文化的概况，并通过竞品分析，总结归纳出可以进行创新和设计的元素。最后，通过用户研究和人物角色创建分析用户需求，进行楚文化互联网产品设计。

關鍵字

楚文化 ； 用户体验 ； 互联网产品设计 ； 视觉设计

並列摘要

Chu culture is an important part of Chinese culture, in the long history of Chinese art history, Chu cultural region with its unique artistic charm of Chinese art in the booth occupied an essential position. This article aims to merge Chu culture and the integration of Internet product design, to create cultural products with Chu cultural characteristics. This article was designed study from the design point of the phone's APP. Firstly, expound current development of traditional culture, analysis the influence of the Internet on cultural transmission, and further illustrate the importance of studies of Chu Culture. Secondly, introduce overview of the Chu culture, and through analysis of competing products, summarized the elements can be innovative and design. Finally, analysis user needs by user research and create character, and design the Chu culture Internet product.

並列關鍵字

Chu Culture ； user experience ； Internet product design ； visual design